Liquor Promotion Company Serving All of North Carolina

A liquor promotion company connects spirits brands with consumers through in-person marketing—coordinating ABC store tastings, staffing trained brand ambassadors, managing event logistics and compliance, and reporting results back to the brand. DR Promotions handles this end to end across North Carolina, from board approvals and store scheduling to post-event analytics with photos.

All three. We partner with spirits suppliers, national and craft brands, and distributors who need boots-on-the-ground promotion in North Carolina. Whether you're launching a new label or growing an established portfolio, we tailor campaigns to your goals and markets.

We combine 10+ years of North Carolina spirits industry experience with a track record of 1,000+ executed events and 50+ premium labels represented. Every ambassador is trained in NC ABC regulations, and every event ends with detailed performance reporting—metrics, photos, and insights you can act on.

We serve all 100 North Carolina counties, with concentrated coverage in Raleigh, Charlotte, Durham, Greensboro, Winston-Salem, Asheville, Wilmington, Fayetteville, Cary, Chapel Hill, and Hickory.

We recommend 4-6 weeks for most tasting campaigns so there's time for ABC board approvals and store scheduling, though we can often accommodate shorter timelines. Larger launches benefit from 2-3 months of planning.

Reach out through our contact page with your products, target markets, and goals. We'll build a plan covering store selection, scheduling, staffing, and reporting, then handle every detail through execution.