DR Promotions helps spirits suppliers, brands, and distributors grow through ABC store tastings, trained brand ambassadors, and full-service event execution—backed by 1,000+ events statewide.
We partner with every tier of the spirits business to put products in front of the right North Carolina consumers.
National and regional suppliers who need consistent, compliant in-store presence across North Carolina's ABC system without building a field team from scratch.
Established labels and emerging craft distilleries looking to drive trial, build awareness, and convert shoppers into loyal customers at the point of purchase.
Distribution partners who want turnkey promotional support—scheduling, staffing, and reporting—to grow velocity for the portfolios they represent.
Everything between "we want more shelf velocity" and a shopper tasting your product in store.
Coordinated tasting events at North Carolina ABC stores—board approvals, store scheduling, product setup, and compliant execution.
Learn moreTrained, professional ambassadors who know your product story, engage shoppers authentically, and represent your brand the way you would.
Brand ambassadorsDetailed post-event reporting after every activation—metrics, photos, and consumer insights—so you can measure results and plan the next campaign with data.
A proven track record across 50+ premium labels and more than a decade in the North Carolina spirits industry.
Every ambassador is trained in North Carolina ABC regulations, so each event is executed within legal requirements.
Coverage across all 100 North Carolina counties, with local expertise in every major metro market.
Tell us about your products and target markets, and we'll build a liquor promotion campaign designed around your goals.
Five steps from first conversation to measurable results
Share your products, target markets, and goals through our contact form.
We build the campaign—store selection, scheduling, and ABC board coordination.
Trained ambassadors are matched to your brand and briefed on your product story.
Events run on schedule with professional setup, engagement, and compliance.
You receive detailed reporting with metrics, photos, and insights after every event.
Statewide reach with dedicated coverage in every major market.
Get answers to common questions about our spirits promotion and event management services.
From ABC store tastings to statewide brand ambassador programs, we'll put your spirits in front of the right North Carolina consumers.
Start a Campaign