Professional in-store tasting events at NC ABC stores—board coordination, ABC-trained brand ambassadors, and detailed reporting after every event.
In North Carolina's control-state system, ABC stores are where spirits purchase decisions happen. An in-store tasting puts your product directly in a shopper's hand at the moment they're choosing what to buy—no advertising channel gets closer to the sale.
A well-run tasting introduces consumers to new labels, educates them on what makes your product different, and converts trial into purchase and repeat business. It also builds relationships with store staff who recommend products long after the event ends.
DR Promotions has executed over 1,000 events for 50+ premium labels, and ABC store tastings are the core of what we do.
Shoppers taste your product steps from the shelf where they can buy it.
Trained ambassadors tell your brand story and answer questions in person.
Every event produces reporting you can use to track awareness and sales impact.
North Carolina ABC tastings involve board approvals, store scheduling, and regulatory requirements. We manage all of it.
We coordinate with ABC boards to secure the approvals each tasting event requires, with the documentation to match.
We work directly with store management to schedule events at the right locations and times for your target consumers.
Ambassadors trained in NC ABC regulations run each event within legal requirements, protecting your brand and the store.
Every ambassador is briefed on your product story, tasting notes, and selling points before stepping into the store.
Clean, on-brand tasting stations with professional presentation that reflects well on your label and the store.
Ambassadors engage shoppers, guide them through the taste, and connect the experience to a purchase decision.
Every tasting ends with a detailed report so you know exactly what happened and what it produced.
From the Triangle to the coast and the mountains, we run tastings anywhere in North Carolina.
Need more than tastings? See NC ABC tasting rules, brand ambassadors, or our full liquor promotion company services.
Get answers to common questions about our spirits promotion and event management services.
Tell us your products and target markets, and we'll handle the boards, the stores, the staffing, and the reporting.
Schedule ABC Store Tastings