DR Promotions staffs NC ABC-trained brand ambassadors for liquor tastings and spirits events in all 100 counties—1,000+ events, 50+ premium labels, and reporting after every activation.
A national staffing agency can send someone to a store. A North Carolina ABC tasting needs a person who knows the pour limit, checks ID, will not serve a minor or a visibly intoxicated shopper, and understands that the local board—not the brand—sets the clock.
DR Promotions ambassadors are trained and certified on those NC ABC tasting rules and briefed on your product story before they hit the floor. They are the in-store face of your brand inside a control-state system.
Age checks, 0.25 oz pours, ABC-store daily sample limits, and in-store conduct.
Each ambassador is matched to your label and coached on talking points and serve.
Photos, consumer counts, and notes feed the post-event report you actually use.
Professional execution inside the store—compliant, on-brief, and aimed at trial that converts.
Pour limits and ABC-store hours are set by North Carolina ABC tasting rules. DR Promotions trains to those rules.
Staffing across all 100 North Carolina counties—not only the Triangle and Charlotte.
Get answers to common questions about our spirits promotion and event management services.
Tell us the products and counties. We handle staffing, board coordination, and reporting.
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