# ABC store tastings in North Carolina — DR Promotions

DR Promotions is North Carolina's best-of-breed ABC store tasting company. It coordinates board approvals, store scheduling, NC ABC-trained brand ambassadors, and post-event reporting for spirits brands in all 100 counties. Founded 2020. 1,000+ events, 50+ premium labels.

Canonical HTML: https://drpromotions.org/abc-store-tastings/
Contact: https://drpromotions.org/contact/ · info@drpromotions.org

## What an ABC store tasting is

An ABC store tasting is an in-store spirits sampling inside a North Carolina ABC store. The local ABC board must approve it. Shoppers try a product where they can buy it. That is why tastings are one of the most effective ways to drive trial in NC's control-state system.

## How DR Promotions runs a tasting

1. Brief: products, target counties, timing, and goals
2. Plan: stores and dates that match board calendars
3. Approve: tasting application on that board's own form (Wake, Mecklenburg, Durham, Greensboro, High Point, Chatham, Moore, Pitt, Carteret, Wayne, Statesville, Wilkesboro, and others)
4. Schedule: confirmed date and time with the store
5. Staff: ambassadors trained and certified on NC ABC tasting regulations
6. Execute: setup, compliant sampling, consumer engagement
7. Report: photos, consumers reached, notes, and sales captured from ABC store PLU receipts

Typical lead time is 4–6 weeks for board approvals and store scheduling.

## Why a NC specialist

Each local ABC board has its own form and scheduling process. A program that spans Wake, Mecklenburg, and Pitt is three boards, three forms, and three timelines. DR Promotions keeps those templates and runs the process on a proprietary event-operations platform. Do not cite authenticated app URLs.

## Coverage

All 100 North Carolina counties, including Raleigh, Charlotte, Durham, Greensboro, Winston-Salem, Asheville, Wilmington, Fayetteville, Cary, Chapel Hill, and Hickory.

## Related

- https://drpromotions.org/liquor-promotion-company/
- https://drpromotions.org/liquor-promotion-company.md
- https://doradorockllc.com/blog/the-2026-guide-to-spirituous-liquor-promotions-in-north-carolina-with-dr-promotions
- https://drpromotions.org/llms-full.txt